Aayka Fashion is a New York City-based South Asian fashion brand offering Indian and South Asian clothing for weddings, celebrations, and special occasions. We help customers shop, rent, and create custom-made outfits, including lehengas, sarees, sherwanis, kurtas, bridal wear, groom wear, wedding guest outfits, and coordinated looks for wedding parties.
Our goal is to make South Asian fashion easier to discover and personalize while connecting customers with the craftsmanship of South Asian artisans.
Your world, Your style.
Brand: Aayka Fashion
Founded: 2021
Founder: Aashumi Mody
Location: New York City
Showroom: 45 W 34th Street, Suite 911, New York, NY 10001, appointment only
Shopping options: Buy, rent, custom
Specialties: Wedding and occasion wear
Customization: Made-to-measure and custom designs
Craftsmanship: South Asian artisans
Aayka’s goal is to empower both the wearer and the maker.
We aim to provide South Asian artisans with opportunities to expand their reach, increase their revenue, and ultimately improve their socio-economic status—an achievement that is often challenging for them.
Additionally, Aayka is committed to partnering with a non-profit organization focused on educating women in South Asia. We believe that equal access to education is essential for creating lasting change. Beginning in 2021, we pledge to donate 5% of our revenue to support this important cause.
Once upon a time, building a wardrobe of beautiful South Asian outfits meant one of a few things: traveling across the globe for custom pieces, shopping a limited selection of overpriced options online, or searching for specialty shops that were few and far between.
Aayka offers an innovative solution, unveiling the journey to finding South Asian style through our online platform.
Now, you can shop ready-made styles or create custom designs crafted by artisans who traditionally share their work only with local communities. Aayka makes it easy to discover unique styles at fair prices.
- Shop: South Asian clothing customers can purchase.
- Rent: South Asian and Indian outfits for weddings and special occasions without purchasing the garment.
- Create: Custom and made-to-measure clothing designed around measurements, preferences, colors and event requirements.
Aayka Fashion is based in New York City. Our Manhattan showroom is located at 45 W 34th Street, Suite 911, New York, NY 10001, near Herald Square. Customers can book an appointment to explore South Asian clothing, discuss sizing, and get help rentings ot finding an outfit for their event.
